Nature doesn't crown the strongest. It crowns the friendliest.
Bonobos answer conflict with connection, not combat, in a matriarchal society that holds them together. Brian Hare and Vanessa Woods argue our own species won the same way: we outlasted stronger human cousins not by fighting better, but by befriending better. Dogs did it too: the friendliest wolves came close, and we carried them to every corner of the earth.
Read across a few million years, "love thy neighbour" is not only a commandment. It is the winning survival strategy — over generations, it made our species smarter, calmer, more capable. A friendly community is the smartest thing a species has ever built. mitra music is built on exactly that.
A café can be a vehicle for compassion, community & justice.Judy Wicks · White Dog Café · co-founder of BALLE
Judy Wicks proved that one restaurant, the White Dog Café, could be a force for good — then co-founded BALLE, the Business Alliance for Local Living Economies, a network of locally owned businesses. Her book, Good Morning, Beautiful Business, is our philosophical compass.
We set out to write its digital chapter. Pelican, DigiDoGG's first app, lists only locally owned small businesses and solopreneurs. Never a chain. Spending recirculates in the neighbourhood instead of being siphoned to Wall Street.
Our answer to BALLE is DALE, the Digital Alliance for Local Economies. ¡Dale! means “go for it”. DALE is locally owned businesses sharing the digital reach that chains and franchises buy, beginning with the businesses on Pelican in Carlsbad and Encinitas. About DALE →