Built from the margins, for founders crossing borders.
Tern is mitra music's go-to-market practice. Its revenue creates paid work for the Go-To-Market Terns, the first cohort of the Mitty Sisters, and the founders it launches mentor the next cohort.
Two co-founders, one bridge.
Great products need great stories, real communities and strategic bridges.
Cricbuzz in the U.S.
Starting in 2011, Kount launched Cricbuzz in the U.S. market, earning revenue from 100+ direct brand advertisers. It became the blueprint for go-to-market as a service.
Indian adtech, established in the U.S.
The same blueprint helped Indian digital media and adtech companies establish themselves in the U.S., including Tercept and Reciproci.
Our own consumer startups
Kount co-founded harmoney.ai, a gamified wallet for California teens, and Fitket, a cricket-themed wellness platform for corporate India linked to CSR giving.
Youth, coached and upskilled
Through Unleash The Fiero and the Mitty System, young women from Tier-B and Tier-C towns are coached and connected with professional work abroad.
Tern
Go-to-market as a service that helps startups launch in the U.S. while young people build global careers from home.
Ready to take flight?
Tell us about your startup. Kount, Rohan and a Go-To-Market Tern will spend 10 hours on your U.S. go-to-market, then walk you through it in a 60-minute strategy session.