Paid Media & Performance
Right message. Right audience. Right now — with creative speed and measurable lift.
We orchestrate high-intent demand capture across search, social, programmatic and marketplaces, pairing creative speed with experiments and dedicated conversion infrastructure.
Paid media is more than buying impressions.
It compounds learning across channels and sends traffic to purpose-built landing experiences, so spend turns into outcomes.
Media strategy & planning
Audience intelligence, channel mix, budget architecture, flighting and attribution.
Paid search
Google, Microsoft and YouTube: intent harvesting, query mapping and action formats.
Paid social
Meta, LinkedIn, TikTok and X: creative systems, lookalikes, retargeting and iteration.
Programmatic & display
Video, CTV and OTT: contextual targeting and frequency control, when the budget justifies it.
Marketplaces & retail media
Amazon and others: listings, paid placements and bids that improve your digital shelf space.
Conversion infrastructure
Dedicated landing pages, test cadence, AI traffic routing and CRO handoff.
- EfficiencyCAC / CPA, ROAS / POAS, MER.
- QualityConversion rate by audience and creative, landing-page conversion, MQL → SQL.
- IncrementalityGeo or split lift tests, assisted conversions, share of shelf.
- Speed to learnTest velocity, time to a winner, share of budget on experiments.
- Holistic impactContribution to pipeline and revenue; media-mix return.
Want this pillar in your plan?
The free Flight Path Audit shows where it fits in your U.S. go-to-market, and what to do first.