Agent Spyder
A spider has eight eyes. Agent Spyder has a whole team of them. Like the Agents in The Matrix, it can appear wherever a neighbour is looking: a sub-agent for every digital entry point, from Instagram and TikTok to directories, marketplaces, ChatGPT, Claude, Gemini and Google's AI answers, all working as one for a locally owned business.
Eight eyes, and then some.
A spider sees in every direction at once. A neighbour looking for a coffee roaster, a yoga class or a vet might start anywhere: an Instagram reel, a TikTok, a map, a directory, a marketplace, or a question to ChatGPT, Claude, Gemini or Google's AI answers.
Agent Spyder puts an agent at every one of those entry points. Each one watches its own channel and does the work there. Together they keep a locally owned business findable everywhere a neighbour looks: the kind of attention national chains and franchises pay whole agencies for.
Nine places a neighbour finds you, or doesn't.
One agent, or a team of them, for each place. Every one of them watches its channel and does the work there.
The Answer agents
Watcheswhether you are named when neighbours ask, what is said about you, and which sources each engine quotes.
Doesfeed those engines the facts, pages and citations they trust, so the answer includes you.
The Map agent
Watchescategories, hours, photos, posts and map-pack rank, checked block by block across town.
Doeskeep the profile complete, current and active, so you show up for every service you actually offer.
The Search agent
Watchesthe words local customers type, service by service and season by season.
Doesturn those words into pages and answers that rank where your neighbours look.
The Site agent
Watcheswhat is missing, unclear or slow on your own site.
Doesship the pages, and the structured data that search engines and AI read first.
The Review agent
Watchesreview volume, recency and replies, and what customers actually praise.
Doesinvite customers to share honest reviews where each platform allows it, draft replies for the owner, and make the praise visible.
The Directory agent
Watcheswhether your name, address, hours and services match everywhere you are listed.
Doesfix the mismatches, and get you onto the lists that AI engines quote.
The Social agents
Watcheswhat neighbours engage with, and what they ask in the comments.
Doespost, reply, and team up with the Carlsbad Floofs to amplify the best of it.
The Booking agent
Watchesevery path from a search or an answer to a booked visit.
Doesput the right link on every profile, and close the gaps where people give up.
The Brand agent
Watchesmix-ups with similarly named businesses, in search and in AI answers.
Doescorrect the record, so the right business gets the credit and the call.
Many eyes, one mind.
The agents don't work alone. They share what they see, so a change in one place shows up everywhere it should.
One shared memory
Every agent reads from and writes to the same picture of the business: services, hours, prices, team, photos and reviews.
One change, every channel
When the owner adds a service or changes hours, each agent carries it to its own channel in the same week.
Signals travel
A question neighbours keep asking an AI becomes a website answer, a profile Q&A and a social post. A review praising a staff member becomes a credential on the team page.
The gaps set the order
Every agent reports where the business is missing. Their fixes merge into one queue, fastest win first.
A person signs off
The Chief Digital Officer reviews the work, approves what goes out, and explains it in plain English each month.
One new class, nine agents.
A yoga studio in Encinitas adds a sunrise class on the beach. Here is what happens next.
- The Site agentPublishes a class page with times, what to bring and how to book.
- The Map agentAdds the class to the Google Business Profile and posts the first session.
- The Directory agentUpdates every listing, and the studio's page on Pelican.
- The Social agentsShare the first class on Instagram and TikTok; the Carlsbad Floofs amplify it.
- The Booking agentPuts the class link on every profile, so interest turns into a booking.
- The Review agentInvites the first students to share an honest review.
- The Answer agentsCheck whether ChatGPT, Claude and Gemini now name the studio for sunrise yoga in Encinitas.
- The Search agentTracks “sunrise yoga Encinitas” and similar searches through the season.
- The Brand agentMakes sure the credit goes to the right studio.
Diagnose. Fix. Measure. Repeat.
A baseline scan
Across AI engines, search, maps, reviews, directories and marketplaces, scored out of 100 with a grade.
A prioritised queue
Content deployed across site, profile, social and directories in the same cycle.
A monthly note
In plain English: what was done, what moved, what happens next.
A thirty-day cycle
Run by a named person the owner actually knows.
What a baseline scan looks at.
AI engines
ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode.
Prompts
Up to a hundred questions a real customer would type, run and scored.
Keywords
Tracked against local demand and seasonality.
Competitors
The nearest rivals, benchmarked on the same questions.
Local search grid
Map rank cell by cell across the town, not one city-wide average.
Query classes
Which kinds of question the business wins, and which it never appears in.
Reviews & brand
Volume, recency, reply rate and what reviewers actually praise.
90-day plan
The fixes in order, with the fastest win named first.
Agents do the watching. A person does the relationship.
Each business will have a Chief Digital Officer trained by the Mitty System: a named person it actually knows, who reviews what the agents do, approves what goes out, and explains it each month in plain English.