Meet the Carlsbad Floofs.
Koda, Karadi, Kuberi, Spikey and Snowy: five neighbourhood dogs, and DigiDoGG's own dog-led influencer channel. On Instagram, with TikTok to follow, they bring Carlsbad and Encinitas residents to their locally owned businesses, in a voice people follow by choice.
Five dogs, five beats.
Each floof covers a slice of local life, so there is always something on the feed for every neighbour.
Koda
The host
Our Snoop Dogg and the face of the feed. Every week he visits a locally owned business, and Carlsbad votes on where he goes next.
Karadi
The explorer
Karadi means bear in Tamil, and she is built like a cub. Trails, lagoons and the coastal walks of the Coastal 7 quest are her beat.
Kuberi
The deal finder
Named for Kubera, keeper of treasure. She sniffs out offers and rewards and, once Pelican opens, the newest names on the Fiero Wall.
Spikey
The business dog
Tie on, he meets the owners: behind-the-counter interviews, chamber events and the story behind every shop.
Snowy
The coast dog
The coast walk, the bluff-top viewpoints and every pet-friendly patio in Encinitas. Snowy covers Encinitas.
Every pack needs its humans.
Kount, in his Watch D.O.G.S. volunteer shirt, with his daughter Mitra.
How five dogs get a whole town talking.
A beat for every dog
Koda hosts, Karadi explores, Kuberi finds the deals, Spikey meets the owners and Snowy covers the beach. Five reasons to keep checking the feed.
Residents choose
Polls, comment votes and stickers let Carlsbad and Encinitas pick the next shop, trail or patio the dogs visit.
Floof of the week
Residents tag @carlsbadfloofs with their own dogs. The best get featured, so followers become contributors.
Shop visits, clearly tagged
Every visit tags the business and its Pelican page, discloses the partnership, and carries an offer only Pelican members see.
Quests and floof walks
Coastal walks and monthly meet-ups in Carlsbad Village and Encinitas turn followers into neighbours and, once Pelican opens, earn Pelican points.
Local by design
Locations, hashtags and sounds tuned to Carlsbad and Encinitas, so the feed reaches residents, not just tourists.
Something for every day.
The same rhythm every week on Instagram, so residents know when to look.
- Monday · KodaThe weekly shop visit, behind the counter of a locally owned business.
- Tuesday · KuberiThis week's best local offer, and who just made the Fiero Wall.
- Wednesday · SpikeyTie on: a sixty-second interview with an owner.
- Thursday · KaradiA trail, a lagoon or a coastal walk, with the café at the end of it.
- Friday · SnowyThe coast walk, and the pet-friendly patios of Encinitas.
- Saturday · YouFloof of the week, chosen from residents' own dogs.
- Sunday · EveryoneThe vote: where should the pack go next?
Research, marketing and inbound leads.
Research
Comments, votes and tags show what local customers actually care about, and that goes back to the businesses on Pelican.
Marketing
Stories and campaigns that promote the businesses on Pelican, Paws and Charya, in a voice people follow by choice.
Inbound leads
Followers become bookings and customers, and the small business gets a lead it did not have to buy.
Koda is our Snoop Dogg.
The double G in DigiDoGG is his two girlfriends, Kuberi and Karadi. Spikey and Snowy complete the pack, all five of them neighbourhood figures in Carlsbad and Kodai.
Dogs became our companions by being friendly, and they hear frequencies far above our own. A company named after a dog is a company that has decided, out loud, which half of the thesis it is on.
From a follow to a booking.
The dogs
Attention on Instagram, then TikTok, YouTube and Facebook.
The apps
Pelican, Paws and Charya convert it.
The businesses
Bookings, sales and new customers.
Bhairav core
Claude agents, payments and data.
Agent Spyder
Measures what worked and feeds it back.