DigiDoGGby mitra music
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The platform

Bhairav: one core, many communities.

Identity, bookings, payments, community and Claude agents. DigiDoGG builds and owns Bhairav; each community app runs on it under its own ownership, so local partners and practitioners own what they help grow.

Named for Bhairav, protector of the community
The apps

Each app is its own company.

The first app

Pelican

Local commerce and wellness in which only locally owned businesses may be listed. Carlsbad and Encinitas first, then Southern California.

OwnershipSpun out to the locally owned businesses it serves.

Pet owners, groomers, vets

Paws

The pet economy, from the people who love animals to the locally owned businesses that care for them.

OwnershipIts own entity.

Coaches and healers worldwide

Charya

Bookings, payments and community for practitioners, with cross-border payouts for those working from India.

OwnershipIts own entity.

Teens and their parents

Hummingbirds

Money, movement and good habits, gamified, with parental consent built in.

OwnershipIts own entity.

The sandwich generation

Bonobos

For the people raising teenagers and caring for ageing parents at the same time.

OwnershipIts own entity.

Elders and their families

Tortoise

For elders, and the families who look after them.

OwnershipIts own entity.

Bhairav core

What every app inherits on day one.

Identity

One account across every community app, with consent handled properly.

Bookings

Calendars, reminders and capacity for studios, clinics, trainers and vets.

Payments

Local commerce and cross-border payouts for practitioners.

Community

Feeds, circles, events and the rewards engine that keeps people returning.

Claude agents

Calm, kind assistants that listen before acting and know when to refer out.

Careful by design

Wellness, not medicine. Parental consent for teens. Clear escalation paths.

Why the name

Bhairav, protector of the community.

In Indian tradition, Bhairav is the protector of the community, and his companion is a dog. A platform built to look after local communities, by a company named after a dog, could hardly be called anything else.

Bhairavi, the feminine form of the name, is the morning raga: the first music of the day.

How the agents behave

Like people, good agents keep evolving.

Bhairav's agents are built to keep learning as the world changes, to listen before acting, and to treat every user calmly, kindly and with care.