One calm, kind operating system for locally owned business.
DigiDoGG builds two platforms, Bhairav and Agent Spyder, and gives the community apps away, so locally owned businesses get the digital reach that chains and franchises buy. It starts with Pelican in Carlsbad and Encinitas, California.
One company, two platforms, one first app.
DigiDoGG builds and owns the platforms, and spins each community app out under its own ownership.
Bhairav
Identity, bookings, payments, community and Claude agents. Every community app is built on it.
Bhairav →Digital presenceAgent Spyder
A team of AI agents, one for every place a neighbour might find a locally owned business.
Agent Spyder →The first appPelican
Local commerce and wellness, with only locally owned businesses listed. Carlsbad and Encinitas first.
Pelican →The growth engineThe Carlsbad Floofs
Koda, Karadi, Kuberi, Spikey and Snowy: dog-led influencer marketing that feeds both platforms and every business on them.
Meet the floofs →One waterfall from attention to business, and back.
The dogs
Attention on Instagram, then TikTok, YouTube and Facebook.
The apps
Pelican, Paws and Charya convert it.
The businesses
Bookings, sales and new customers.
Bhairav core
Claude agents, payments and data.
Agent Spyder
Measures what worked and feeds it back.
Influencers create attention, apps convert it, businesses grow, and Agent Spyder turns the result into evidence that makes every campaign, and every new cluster, sharper than the last.
A level digital playing field for locally owned business.
Judy Wicks co-founded BALLE so that local living economies could hold their own against Wall Street. DALE, the Digital Alliance for Local Economies, is our digital answer to it, inspired by BALLE and independent of it. ¡Dale! means “go for it”.
It begins with the locally owned businesses listed on Pelican in Carlsbad and Encinitas, with Agent Spyder doing the work.
Everything, one page at a time.
Why DigiDoGG
Survival of the friendliest, the problem we solve, and why a company is named after a dog.
Read →The platformBhairav
One core, many communities, and the six apps built on it.
Read →Digital presenceAgent Spyder
Nine places a neighbour finds you, each with its own agent.
Read →The first appPelican
Five apps a resident already uses, in one that pays the neighbourhood.
Read →The allianceDALE
A level digital playing field for locally owned business.
Read →The growth engineThe Carlsbad Floofs
Five neighbourhood dogs on Instagram, bringing residents to local businesses.
Read →The workforceChief Digital Officers
The part that cannot be copied, trained by the Mitty System.
Read →The roadmapTwelve months
Four phases, one cluster at a time, and the evidence behind them.
Read →The teamPeople and dogs
The co-founders, Pelican's leadership, the Product Architects and the dogs.
Read →